News

New Year: how brands reap the rewards of resolutions

For many people, January is synonymous with New Year’s resolutions: saying “so long, cigarettes”, swapping potato chips for carrot sticks, and making the move from the sofa to the yoga mat. Marked by ambitious promises, this time of year also sees brands riding this wave of change to win over new customers.

Camden awarded at the Grand Prix des Agences de l'année

The 44th Grand Prix des Agences de l’année awards ceremony took place last Thursday evening at the Intercontinental Paris le Grand Hotel. This major event is dedicated to recognizing the crème de la crème of the more than 20,000 communications agencies in the French market.

Hydro-Québec Must Remain Public for the Benefit of All Quebecers

As we step into 2024, Camden takes the lead in a comprehensive national awareness initiative, urging Quebecers to recognize the tangible risks associated with the direct or indirect privatization of Hydro-Québec.

Looking back to see further

Some of us are old enough (and ugly enough, as the saying goes) to see trend cycles coming back. Meaning, the way we wear our jeans today is the same as 20 years ago.

Toulouse Blows a Kiss To Montreal

The Agence d'attractivité de Toulouse Métropole, the vibrant capital of the Occitanie region in the South of France, extends a gracious invitation to Montrealers with direct flights now linking the two cities.

Launching the Employer Brand of an International Technological Leader

Creaform, a world-class leader in 3D measurement technology and 3D engineering services, has entrusted Camden with the mission to assist them in the strategy, definition, and creative development of their employer brand.

Inclusive Marketing: Are We Hitting the Mark?

As brands strive to mirror the rich tapestry of our society – spanning age, gender, body diversity, and skin tones – they're treading a tricky path. The pitfalls of succumbing to trends like "purple washing" or "rainbow washing," where social causes are exploited solely for profit, are all too real.

Espace Plomberium and Camden Extend their Strategic Partnership

Espace Plomberium, which comprises five specialized plumbing boutiques, has once again entrusted Camden with the creation, execution, and 360-degree media planning of its latest advertising campaign, marking the third consecutive year of collaboration.

Pink for October

As a communication agency, how could we not talk about PINKtober as soon as the month kicks in? Many advertisers rally behind this cause, people engage in charity races, public figures promote awareness... It’s more than a month of fundraising. It’s a month of solidarity! 

Collège Beaubois X Camden: Highlighting Student Development

For the third consecutive year, Camden is proud to unveil its latest brand awareness campaign created for Collège Beaubois, a renowned educational institution offering preschool, primary, and secondary programs located in Montreal’s West Island