News

Glocalization and The Era of New Connections

In our hyperconnected world, brands face the challenge of navigating cultural fluidity and connectivity to succeed. Today we discuss glocalization, which blends global and local perspectives to captivate audiences worldwide.

Childhood Myopia, a Real Epidemic

Childhood myopia is reaching epidemic levels, and Essilor, along with its Essilor® Stellest™ brand of lenses is on a mission to tackle its long-term impact.

Work Is Still a Work in Progress

Ever pondered the need to develop new skills, fearing that your longstanding expertise may become irrelevant? We feel you. A lot of us are grappling with this question as our world transforms.     

One Drop Chooses Camden

Following a rigorous agency selection process among member agencies of the A2C, the One Drop Foundation has chosen Camden as its reference agency for the next three years in regard to social strategies, content creation, media relations, and digital performance.

Camden did it for Ville-Marie

The Ville-Marie borough is launching an awareness campaign created by Camden to highlight the residents, shopkeepers, and visitors of the neighbourhood who adopt responsible cleanliness practices.

Seeing Without Being Seen

The concept of seeing without being seen has always held a certain allure. Whether it's peeking through a keyhole or hearing a secret story before anyone else, there's something exciting about feeling privileged and in the know, being exclusive, enjoying VIP status. 

Innovation is an act of love

When it comes to consciously bringing value to the world (through our work, the causes we root for, you name it), we are required to put a lot of heart into it.

Palladium chooses Camden for international campaigns

Targeting Gen Z and a new face for the brand

The CMMTQ launches its new brand platform

On the eve of its 75th anniversary, the Corporation des maîtres mécaniciens en tuyauterie du Québec (CMMTQ) unveiled its new brand identity on March 30.

Focusing on what matters

When the economy is rocky and times are uncertain it’s easy to take a scattershot approach.