News

Mitch Cayouette named creative director at Camden

Indie agency network’s Montreal office maintains growth trajectory with key appointment

Camden helps OPTOPLUS reveal its true nature

OPTOPLUS, a banner with more than 25 independent eye clinics across Quebec, celebrated its 30th anniversary this year. To mark the occasion, they asked Camden to design and launch a new brand platform and high-profile advertising campaign.

A campaign full of character for nursing assistants

L’Ordre des infirmières et infirmiers auxiliaires du Québec called on Camden to take charge of its latest multi-phase brand awareness campaign.

Camden’s Hong Kong office launches ESG campaign for Natixis Investment Managers

Snackable content dovetails brand visibility with environmental message

Helping MicroHabitat cultivate real change

Camden’s Toronto office creates inspiring video manifesto for sustainable development organization

These tokens ain’t fungible

Unless you’ve been living in a box, you’ve probably heard the term NFT (we’ll give you a pass if you don’t know what it stands for). Non-fungible tokens are taking the metaverse by storm. They’ve been around for longer than you think (if you consider 2011 a long time ago), but it’s only in the past year or so that we’ve seen a boom in purchases.

Making the shoe fit

Empathy is a word that gets thrown around a lot these days, often followed by the suggestion to “put yourself in the other person’s shoe.” OK… but with the world going digital and AI at our doorsteps, making the shoe fit isn’t always easy. Empathy plays a significant role in our EQ (emotional intelligence), so how do you apply this very human quality to someone sitting behind a screen?

An eye for an ear: Camden creates branded audio content for Transitions^® light intelligent lenses

Essilor brand turns to Montreal agency to produce podcast for eyecare professionals

Camden turns on the comedy tap for Espace Plomberium

Digital campaign shows that without professional advice, home renos can easily hit the skids

Camden maintains growth trajectory with nine new hires

Agency network adds to exceptional and diverse talent pool at home and abroad in response to recent account wins