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Camden ouvre les vannes de l’humour pour Espace Plomberium
Sep 2021

Camden turns on the comedy tap for Espace Plomberium

Digital campaign shows that without professional advice, home renos can easily hit the skids

Montreal, September 2, 2021 - Espace Plomberium continues to build on its success by commissioning Camden for a second digital campaign, this time highlighting the expertise of its customer service team. The agency’s creatives playfully imagined what life would be like without Espace Plomberium for homeowners who lack experience in kitchen and bathroom renovation. 

“With remarkable speed and precision, Camden created a campaign that highlighted one of our primary strengths—customer service. By injecting a bit of humour into the campaign, we were able to build a rapport with our target audience while giving our brand more exposure,” added Josée Lagacé, Marketing and Communications Director for Espace Plomberium.

 

The two 15-second spots are part of an innovative digital campaign led by Camden’s media team that deployed mobile marketing tactics within the boutiques’ surrounding coverage areas. Targeting two birds with one stone, the campaign was able to increase brand awareness while reviving the in-person shopping experience in a post-confinement world.

About Espace Plomberium

The 100% Quebec-based company has five boutiques that specialize in high-quality plumbing products. The brand sets itself apart from the competition thanks to its team of expert advisors who help transform customers’ kitchen and bathroom projects into reality.

Credits
Client: Espace Plomberium, Josée Lagacé, Laura Del'immagine 
Client Services: Valérie Fleury
Creative Direction: John Dutton
Copywriting: Victoire Pottiez, Mathieu Chabot
Art Direction: Éva Ducharme 
Strategy and Media Planning: Camille Poulin
Direction: Nicolas Legendre
Production: Véronique Prud’homme
Quality Assurance: Cristina Marziale