Camden helps OPTOPLUS reveal its true nature
OPTOPLUS, a banner with more than 25 independent eye clinics across Quebec, celebrated its 30th anniversary this year. To mark the occasion, they asked Camden to design and launch a new brand platform and high-profile advertising campaign. This first collaboration between OPTOPLUS and Camden is just one of several recent Canadian and European client acquisitions for the agency in the health and pharmaceutical sectors.
The new campaign unveils a refined brand positioning based on insights gathered during an initial research phase. Focusing on optometrist and optician owners’ total commitment to customer satisfaction, the creative strategy serves to emphasize the banner's growing ambitions and promote the OPTOPLUS brand, while highlighting the strengths of its independent experts, in a sector where competition is strong. By transposing the owners' desire to go above and beyond for the client, the approach kills two birds with one stone by appealing to both the B2C and B2B segments.
"We very much appreciate the dynamic client-agency relationship we have developed with the Camden team, which has clearly paid off with this new brand platform. These new ads truly represent the authenticity and pride of the OPTOPLUS banner owners: women and men who are always willing to go the extra mile for their patients and their community," commented Karina Dandavino, Marketing Director at OPTOPLUS.
The omnichannel strategy for the campaign was planned and rolled out by Camden's Toronto media hub. After launching with two TV ads, the new OPTOPLUS brand platform has also been adapted for various digital and social media platforms. Product placements have also featured in select TV environments.
Karina Dandavino, Marketing Director
Caroline Gouin, Marketing Strategist
Created and proudly produced by Camden
Director of photography: Thomas Lamoureux