Camden Appoints Marie-Michèle Jacques as President

Camden is proud to announce the appointment of Marie-Michèle Jacques as the new President of all the agency's offices in Canada, France, and Asia. Previously serving as the Chief of Finance and Human Resources, Marie-Michèle is a co-founder of Camden and a principal partner across all offices.

With over 17 years of experience at Camden and its predecessor, Marie-Michèle has a deep understanding of the agency and the industry. Since 2007, she has held various roles spanning consulting, media, administration, finance, and human resources. Her exceptional versatility and in-depth knowledge of the industry make her uniquely qualified to lead Camden. In collaboration with the general managers of each office, her primary mission is to achieve the group's financial and qualitative objectives, ensuring its sustainability and adherence to its four core values: boldness, humility, rigor, and solidarity.

This appointment is part of a significant restructuring of Camden's executive leadership and reflects the company's commitment to expanding its international presence in the coming years, in line with its 2025-2030 strategic plan.

Following this announcement, Mathieu Bédard remains CEO of Camden. His focus will now shift to the execution of the agency's 2025-2030 strategic plan, concentrating on strategic development, international acquisitions, and partnerships that will position Camden as a leading boutique agency in major global markets.

Mathieu Bédard, CEO of Camden, stated: "Marie-Michèle is the exceptional leader Camden needs to achieve its ambitious goals for the next decade and beyond. This announcement marks a significant milestone in the agency's history and paves the way for a renewed, diverse, and deeply professional leadership team that remains focused on our objectives. Our offices have become more structured in recent years, making our group more efficient than ever and ready to take the next step. Therefore, we needed to clarify our executive leadership to complete this process. Further announcements will follow in the coming months."

"I am incredibly proud of what we have built at Camden so far, despite the pandemic and the volatile economic climate of the past two years. But this is just the beginning of a great adventure. I intend to leverage our past experiences, continue to foster strong relationships between our offices, and enable Camden to capitalize on the significant investments we have made in recent years, particularly in our human capital, technological infrastructure, practices, and processes. Camden is not just a dream of a different global creative agency; it is a project that will continue to take shape every day. With pleasure, consistency, and clarity," concluded Marie-Michèle Jacques, the new President of Camden.”