Villa Maria College: More Vibrant Than Ever!
This year, Villa Maria College has renewed its partnership with Camden for the planning, media, creation, execution, and production of its major annual awareness campaign, leading up to the open house for both its French and English campuses.
Camden did its homework by first running workshops with the organization’s various stakeholders and conducting a sector analysis. These efforts paved the way for the creation of the campaign's core theme: "Villa Maria College has been opening doors for 170 years." This theme bridges the college’s rich history with its forward-looking vision and has been beautifully translated into a vibrant and artistically inspired graphic universe. The campaign's main illustration is the result of a collaboration between Camden and illustrator, Anne-Julie Dudemaine. This theme and the accompanying graphics environment represent a distinctive new brand language for this prestigious Montreal educational institution.
The campaign has been rolled out in various formats, including outdoor advertising, video across multiple digital platforms, and social media. The video organically ties together the brand’s new universe and the excellence of the student experience. Advertisements will also appear in selected newspapers. And finally, the concept comes to life on the college’s campuses as well.
Notably, Camden's Montreal media team led the entire media planning, negotiation, buying, and distribution of the campaign’s various assets.
Murillo Rego, Communications and Marketing Director at Villa Maria College, stated: "From our very first meetings, the chemistry with Camden's teams was natural. But beyond the chemistry, our collaboration and close relationship have resulted in a creative universe that truly conveys the essence of our college. We are delighted to see that the campaign has been very well received by our various target audiences, both internally and externally, and we are extremely proud of that."
Mathieu Bédard, CEO of Camden, concluded: "Reconnecting with Villa Maria College, which entrusted us with six major campaigns over the last decade, has been a great honor for our teams at Camden. The agency’s expertise in the education sector is well-established, particularly in both languages. However, we will never take for granted the trust placed in Camden by Villa Maria, a truly exceptional institution that has shaped and continues to shape Montreal’s history”.
