Biggerband Joins Camden
Biggerband and Camden join forces. Starting today, the international digital agency Biggerband, founded in 2012 and present in Paris and Montreal, will operate under the Camden banner from its Paris office on Rue de Paradis in the 10th arrondissement. This official announcement, made last night, November 19, 2024, at an event attended by clients and partners, highlights Camden’s commitment to strengthening its long-term presence in France, where it has been established since 2018.
United by a Love of Brands
The two agencies are teaming up to offer their clients enhanced expertise in digital marketing, shopper marketing, branding, advertising, content strategy, design, media, external communications, employer branding, and production. Their client portfolios complement one another and cover key sectors such as food, fashion, territorial marketing, sports, and technology.
From left to right: Lionel Farget, Fanny Mounier, Lucas Duquenne, Rodolphe Chambon, Mathieu Bédard, Marie-Michèle Jacques et Philippe Degoul
Philippe Degoul, founder of Biggerband and director of its Montreal branch, will join Camden’s Quebec office in a global role as Chief Innovation Officer. His primary mission will be to amplify the culture of innovation across all Camden offices in Canada, France, and Asia while overseeing the digital strategy of the agency’s Canadian clients. He states, "Joining Camden is about uniting two structures that share the same DNA, to accelerate our development together and better support our clients’ ambitions."
Philippe Degoul, Chief Innovation Officer, Camden
Lucas Duquenne, previously Managing Director of Biggerband Paris, will now lead strategy for Camden in France, joining the current French leadership team of Lionel Farget (General Management), Fanny Mounier (Consulting), and Rodolphe Chambon (Creative). Notably, the two organizations have already closely collaborated on several projects since early 2024, proving successful and securing significant client wins, such as Inqom (Visma Group) and Hopium, to name a few. Camden’s President, Marie-Michèle Jacques, and CEO, Mathieu Bédard will support Lucas Duquenne and the team as they continue this promising Parisian trajectory, which is already shaping up to be a success story.
Lucas Duquenne, Strategy Director - France at Camden
Amplifying the Positioning of an International Boutique Agency
This new presence in Paris aligns with Camden’s global strategy: getting closer to the decision-making centres of many organizations to strengthen its positioning as an international boutique creative agency. Camden offers clients an environment that fosters value creation with maximum speed and strategic creativity while supporting them in both their established and emerging markets around the world. This Paris office, resulting from the union with Biggerband, will be resolutely focused on strategy and consulting, while offering the agency’s full range of integrated services.
To conclude, Mathieu Bédard, CEO of Camden, said: "This milestone is, above all, the result of a wonderful meeting, the sharing of a vision, and a compatibility of values. Of course, we are thrilled to welcome prestigious clients like Dior, Nespresso, Jeff De Bruges, and Columbus Café across two continents, but what motivates us even more is building Camden’s future with new world-class talents who represent the essence of our brand: genuine teams of solid, humble, rigorous, bold experts who know how to play as a team."
