Camden Toronto helms digital shift for Narimya Pharmaceuticals
Online sales strategy puts Swiss wellness product distributor in the Canadian spotlight
In early spring, as the COVID-19 pandemic began to change the way that Canadians shopped, Swiss distributor of premium wellness products Narimya Pharmaceuticals asked Camden Toronto to helm a strategic pivot toward digital platforms and e-commerce, while boosting awareness of their product offering. Camden’s strategy included the creation of an all-new brand identity, a transactional website and programmatic advertising.
With confined households struggling to limit in-store purchases in the wake of COVID-19, Camden consolidated Narimya’s consumer interactions under a new brand called Swissbox and a playful mascot with the Swiss-style moniker of Sämi. Presented as the consumer’s fully stocked Swiss medicine cabinet, Swissbox brings a wide range of high-quality medical products to Canadians’ homes. The family-friendly brand is designed with online sales in mind, with components that seamlessly transfer to social media and digital advertising platforms. High-performance online strategies were developed to help the brand gain a foothold in a saturated wellness market. A comprehensive advertising initiative was launched on Google Ads Shopping and Facebook Ads to increase awareness, drive traffic to the website and ensure conversion.
“Confronted with a significant change in consumer habits, advertisers were going straight to digital – and fast,” said Thomas Magny, Director, Creation and Development at Camden Toronto. “It took responsiveness, agility, and close collaboration between the branding, web development and media buying departments, but our team delivered the strategy in record time.”
About Narimya Pharmaceuticals Inc.
Founded by reputed pharmacist Dr. Charles Piwko, Narimya was incorporated in Ontario in 2007 as a distributor of high-end Swiss pharmaceutical products. Narimya distributes a number of brands, including Perskindol, WOUND and Kelosoft®.
For more information about Narimya, visit narimya.com
Client: Narimya Pharmaceuticals Inc.
Client services: Jeanne Kirouac
Creative direction: Thomas Magny
Art direction: Caroline Perrin
Campaign management: Pratik Mistry
Media strategy: Camille Poulin