One Drop Chooses Camden
A Partnership of Visibility, Performance and Impact
Following a rigorous agency selection process among member agencies of the A2C, the One Drop Foundation has chosen Camden as its reference agency for the next three years in regard to social strategies, content creation, media relations, and digital performance. This partnership will also leverage the agency’s creativity and production capabilities for annual thematic campaigns and other specific needs. This selection aligns with Camden’s commitment to continue its involvement with major organizations with a strong social impact. Camden’s various international offices’ expertise will be utilized in this collaboration, which will be led by the agency’s Montreal office. Their involvement has already begun in May and will intensify in the coming months.
Mathieu Bédard, CEO of Camden, states: “More than just a mandate, this true partnership will become part of the agency’s daily life through constant collaboration that combines our expertise with that of our client. We consider ourselves privileged to contribute to an international social mission that makes a concrete difference in the daily lives of communities facing extreme challenges. For us, this collaboration is meaningful.”
"Our new collaboration with the Camden team, both in Quebec and internationally, marks a milestone for the One Drop Foundation with all things digital. One Drop X Camden is the beginning of a story that goes beyond branding and places universal access to clean water at the center of the discourse on climate action, gender equality, health, and the living conditions of marginalized communities worldwide and in Canada." concludes Marie-France Dos Santos, Director of Corporate Communications and Brand Visibility for One Drop Foundation.
About the One Drop Foundation
The One Drop Foundationtm is an international organization created by Guy Laliberté, founder of Cirque du Soleil and Lune Rouge, with the vision of a better world where everyone has access to living conditions that enable their development and fulfillment. Its mission is to ensure sustainable access to safe water and adequate sanitation services for communities facing extreme challenges through innovative partnerships, creativity, and the power of art. With its partners, the One Drop Foundation deploys its unique Social Art for Behaviour Changetm approach, designed to encourage the long-term adoption of healthy water, sanitation, and hygiene behaviours and empower communities. To make this possible, One Drop organizes bold fundraising activities supported by visionary partners and donors. The One Drop Foundation has been transforming water into action for 15 years with projects that have improved the living conditions of more than 2.7 million people worldwide.