Childhood Myopia, a Real Epidemic

Camden signs an integrated campaign for Essilor® Stellest™

Montreal, September 12, 2023 – Childhood myopia is reaching epidemic levels, and Essilor, along with its Essilor® Stellest™ brand of lenses is on a mission to tackle its long-term impact. This holistic approach includes training, cutting-edge solutions, and relevant resources. Camden was tasked with promoting the Essilor® Myopia Management Program to Canadian eyecare professionals, empowering them to combat this issue effectively, now and in the future.

The "Fighting the myopia epidemic" integrated campaign was deployed in four key phases. Conceived and produced by Camden's Canadian teams, it included a dedicated web portal, newsletters, trade show tools, a playful activation experience, targeted advertising in selected trade magazines and websites, and an enlightening podcast series featuring eyecare professionals and Essilor Canada's training consultants.

Virginie Testaud, Major Accounts Director at Camden, said, "For our inaugural partnership centred around the Essilor® Stellest™ brand, we're honored to have had the chance to leverage our extensive experience acquired over the years with Essilor Canada for a cause that directly impacts children and their future."

Kristel Bordeleau-Tassile, EssilorLuxottica Senior Brand and Product Manager, acknowledged Camden's vital role, saying, "Camden's optical industry-savvy teams understood the strategic importance of this mission, and effectively informed eyecare professionals about childhood myopia's societal significance. The agency's creative proposal has helped us distinguish ourselves in a highly competitive sector."

The partnership between Camden and Essilor® Stellest™ reflects their shared commitment to comprehensively address the growing childhood myopia epidemic, paving the way for a brighter future for children.

Credits:

Client : EssilorLuxottica : Valerie Burnatowski, Kristel Bordeleau-Tassile, Pascale Desroches, Isabelle Tremblay, Jeffrey Leung