June 2021
Change is in the air
Things are (getting) back to normal, but our online shopping habits are forever changed. The question remains: how will companies adapt their digital strategies to this new hyper-online shopping? Stay connected, we’re spilling the beans!
MUST-READS
Facebook adds a retro twist to online shopping
Remember when we used to shop on late-night TV? A charming host would showcase the latest gaudy jewellery, magic mop or miracle cream and we dialled 1-800-MONEYPIT while stocks lasted. Thought those days were over? Facebook has brought them back with its latest online shopping feature. Now you can go live with your favourite brands and shop their latest offerings in real time. Just dial 1-800-DATADUMP...
Gen Z is recruiting
Ever heard of a Chief TikTok Officer? In recent years, growing emphasis has been put on inclusion and well-being in the workplace, and Gen Z is leading the movement. Companies are taking note and revisiting their brand values and business models. Take a glimpse at the job market of tomorrow.
Jassy jazzed to best Bezos
After making headlines with its recent purchase of MGM studios for $8.45 billion, Amazon announced the date that Andy Jassy will take the helm as new CEO. Founder Jeff Bezos is stepping down after 27 years in charge to focus on what are apparently his real passions: the Day One Fund, the Bezos Earth Fund, Blue Origin and The Washington Post.
SEIZE THE DAY
Our content team stepped out to do a photo shoot for our client, Transitions Canada. A bit of yoga, a sunny afternoon picnic, and an ice cream in Montreal’s Old Port to wrap things up!
BY THE NUMBERS
Fifty
After asking consumers about their online and in-store shopping habits, 50% said they were ready to pay more for locally sourced food products. There’s some food for thought!
Source
EARWORTHY
Podcast of the month
Decoder is The Verge’s podcast dedicated to big ideas. Editor in Chief Nilay Patel talks to innovators and policymakers from across the business and technology worlds about navigating our ever-changing world. Our favourite episode? The interview with Montrealer Harley Finkelstein, CEO of proudly Canadian e-commerce company Shopify, about shaking up the retail ecosystem.
