Via Capitale Appoints Camden as Agency of Record

Introducing a New TV campaign…

After a rigorous selection process last spring, Via Capitale has named Camden its preferred agency to lead its advertising and communication efforts. This partnership’s primary objective is to enhance the brand’s sense of belonging and recognition throughout Quebec, while reflecting Via Capitale’s unique identity. The inaugural Camden campaign has recently taken flight and will run throughout the fall. 

The debut 30-second TV spot cleverly incorporates the name Via Capitale into a memorable word-of-mouth anecdote. This creative approach, emphasizing references to Via Capitale brokers by their clients, was developed following a comprehensive brand diagnostic and planning exercise conducted by Camden's strategists in Montreal.

"Memorable campaigns are built on solid insights and ideas that leave a lasting impression. Our approach for Via Capitale was to make 'Via' unforgettable, allowing it to resonate simply across various platforms and situations. We're proud to contribute to the continued success of this historic Quebec-based advertiser," explained Mitch Cayouette, Vice President of Creative at Camden in Montreal.

The 30-second advertisement will be broadcast on prime-time television across several major channels for several weeks, enabling the rapid expansion of the brand's recognition. The creative concept will also extend to online platforms, social media, and various communication tools, with a focus on long-term growth.

"The Camden team attentively grasped our strategic vision and organizational challenges to develop a creative, relevant, and enduring strategy. We're eager to see the results," concluded Camille Pellerin, Director of Marketing and Communications at Via Capitale.

Founded over three decades ago, Via Capitale is a renowned Quebec real estate brokerage known for its human-centric approach, social commitment, and ongoing pursuit of innovation. With nearly 900 brokers, the company enjoys significant brand recognition, showcasing its significant impact in the sector.

Credits

Via Capitale : 
Camille Pellerin, Marketing and Communications Director
William Boudreault, Marketing and Communications Advisor
Myriam Lesage Vachon, Marketing and Communications Advisor

Proudly crafted and executed by Camden