Sep 2019

Camden wins new business in Toronto, Montreal and Lyon

International advertising group extends into pharma, décor and luxury sectors

Camden Advertising is announcing a slew of new clients, with all three of its offices winning major new business in a broad range of industries and verticals.
Camden Toronto: Breaking into the luxury market and Ontario’s economic development sector
On the heels of several successful retail campaigns for Clarins Canada, the iconic luxury cosmetics and skincare brand handed Camden Toronto the reins of two campaigns for Group fragrance brands Azzaro and Mugler. The agency will launch Azarro’s Most Wanted Girl on Clarins’ social platforms (primarily Instagram), facilitate sample distribution of Angel eau de toilette, and roll out social media brand awareness campaigns for fragrances sold as part of the Mugler Fountain concept. Camden Toronto was also selected to review the UX and redesign the bilingual website for the Société Économique de l'Ontario (SÉO), a federally-funded network supporting the economic development of Francophone and bilingual Ontarians.
Camden Montreal: Steady growth with a public sector focus
With longstanding clients reaffirming their trust in the agency, Camden Montreal stepped up its development efforts in 2019. The agency was recently selected by government-funded economic development organization Investissement Québec for various internal and external communications mandates. Camden Montreal also won a pitch to develop the employer brand for CISSS des Laurentides, which is part of the province’s network of integrated health and social services centres, with a workforce of over 13,000. Earlier in the summer, Camden was chosen by Pôle régional de l'Est-du-Québec en enseignement supérieur, a cluster of province-wide post-secondary public education institutions, to brand the cluster, then plan and create a large-scale recruitment campaign targeting francophone students in Quebec and Europe. In the décor sector, Centura, a leading Canadian distributor and retailer of floor and wall coverings, entrusted the agency with the brand strategy, planning and creation of its upcoming advertising and promo campaigns for Quebec. Finally, the Ordre des traducteurs, terminologues et interprètes agréés du Québec, the provincial order of language professionals, has tasked Camden with the strategic planning and creation of its 2020 brand awareness efforts.
Camden Lyon: A foray into pharmaceuticals and new opportunities in branding and interior design
Pharmaceutical giant Mylan chose Camden's European office from a competitive lineup of several agencies to strategically plan and create launch campaigns for the new packaging of its line of OTC generics. Camden Lyon was also awarded a rebranding project for Opal Group, a European leader in eyeglass frames for children and teens. Finally, one of France’s leading soccer teams, Olympique Lyonnais, selected Camden Lyon's proposal for the design of its stadium’s locker rooms, hallways and press area.
“I couldn’t be more proud to see how the group’s full-service framework of Centres of Excellence across our three offices has helped Camden reach new heights,” stated Camden CEO Mathieu Bédard. “I’m excited to see what the future holds as we consolidate and keep delivering value to our roster of clients before exploring further expansion.”