Camden teams up with Essilor Canada

Camden Montreal’s fully integrated “smarter lenses” campaign, for new client Essilor Canada, highlighted the benefits of Eyezen^TM lenses, designed to mitigate the effects of prolonged screen use in a hyper-connected world (eyestrain, migraines, sleep disruption, postural issues, etc.).

For this first project with Essilor Canada, Camden produced a wide range of communication tools for eyecare professionals and for the patients in their waiting rooms. The agency also developed a comprehensive digital strategy targeting a broader audience, including social media content planning, a contest and a quiz.

“We are delighted and honoured to have Essilor Canada as a client,” said Camden President Mathieu Bédard. "We worked closely with them to leverage Camden’s specialized digital marketing expertise and truly bilingual creative approach (we work in English and French from the ground up). Essilor Canada wanted to make the most of our powerful full-service model and seamless cross-department integration – and we wanted to help them shine. That made for a great partnership.”

About Essilor Canada

Canadians have visual needs that impact their life, their ability to learn and succeed, their health, and their safety. At Essilor, we believe that everyone has the right to good vision. This is why our mission Improving life by improving sight translates into everything we do, every day. Essilor creates, manufactures and personalizes a wide range of corrective lenses and coatings that are distributed through eyecare professionals and help prevent visual health issues, correct and protect vision. Canadians can entrust their vision to Essilor brands such as Varilux^®, Eyezen^MC, Crizal^®, Xperio^® and Transitions^MD.

Credits:

Client: Essilor Canada
Creative direction: John Dutton
Client services: Virginie Testaud
Copywriting: David Fuenz, Susannah Rubin
Art direction: Didier Plantard
Design: Ann Rioux
Integration: Danny Southern
Digital management: Naïma Benbrick
Community management: Yara El-Soueidi
Quality assurance: Christiane Rioux