Camden réaffirme son positionnement
Feb 2023

Camden positions itself as The creative agency for brands with drive

New agency film is highlight of updated website

Toronto, February 2, 2023 – To support its growth in the Canadian, European and Asia Pacific markets, Camden has released an agency film that will serve as an advertisement for a new positioning within the highly competitive, complex and fragmented landscape of creative advertising: The creative agency for brands with drive. Produced entirely in-house, the film features a truly cutting-edge concept that showcases the team’s strategic, creative and production capacity. It is the first in a series of ads based on the agency’s applied philosophy of Pivotal Thinking that will appear on Camden’s digital platforms over the coming years.

This unique positioning stakes out territory that is specific to Camden’s business model and distinguishes it clearly from large international networks, boutique shops and specialty suppliers. Camden has also relaunched its website with an online portfolio that has been updated with dozens of eye-catching client projects. Other new website content includes a CSR page that details the agency’s policies and initiatives regarding diversity, equity, inclusion and sustainability.

“Pivotal Thinking goes way beyond a philosophy – it’s the innovative fuel that sets a higher standard for what we promise and deliver for our clients,” commented John Dutton, Camden’s Chief Creative Officer. “Since it’s important for us to practice what we preach, we also apply it whenever we work together on our own projects. This film is the result. It’s a really fun ad for Camden that’s unusual, entertaining and represents exactly what we stand for as an agency.”

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