News
Le Collège Universel de Gatineau renouvelle sa plateforme de marque avec Camden
Dec 2020

Camden positions Collège Universel in increasingly competitive educational marketplace

New brand positioning, strategy, campaign, content creation and media planning boost awareness

Montreal, December 10, 2020 – Camden’s Montreal office has developed a fully integrated awareness and student recruitment campaign for Collège Universel, a post-secondary institution in Gatineau. The project involved a comprehensive brand audit, positioning recommendations, an ad concept and digital assets to promote the school’s student-centric environment and state-of-the-art facilities.

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Driven by the tagline “Your universe of possibilities,” the campaign highlights Collège Universel’s personalized learning and support as a clear competitive advantage for students and parents seeking guidance and clarity in an expanding educational marketplace.

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“The team faced a real communication challenge and handled it beautifully by focusing on Collège Universel’s strengths as an innovative, tight-knit experience with real opportunities for growth,” commented Gabrielle Lusignan, Account Director at Camden.

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“Camden distilled our essence into creative brand language and a campaign that perfectly captures what we’re all about,” said Sophie Desjardins, Director of Marketing, Communications and Public Relations at Collège Universel.

Student video profiles, a website redesign, a new visual identity and bespoke content completed the project, with media planning for the ad campaign helmed by Camden’s media department in Toronto.

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Credits
Client: Sophie Desjardins, Saloua Zraida
Strategy: Marc Minart, Pierre Laramée
Creative direction: John Dutton
Client services: Gabrielle Lusignan, Pierre-Luc Langlois
Copywriting: Susannah Rubin, Mathieu Chabot
Art Direction: Fred Roy
Design: Caroline Perrin
Media strategy and planning: Brooke Verbeek 
Digital campaign management: Snehdeep Kaur
Production: Véronique Prud’homme
Directing: Audric Gagnon