Camden brands vertical farming leader HRVST
Comprehensive branding strategy and new brand identity
Camden Advertising has created the global branding for HRVST Limited, a vertical farming technology startup that designs, manufactures, distributes and maintains large-scale growing systems.
In anticipation of an increase in demand for alternative farming solutions, the agency was tasked with providing a full brand audit and branding recommendations, which were then rolled out internally and externally as HRVST’s new brand identity.
Based on insights drawn from research and stakeholder interviews, Camden redefined HRVST’s brand story to position the company as a global leader in vertical farming innovation and highlight its disruptive role in the global food and agriculture market – a narrative driven by the tagline “Growing the future.”
The creative team took inspiration from the company’s vertically stacked growing structures and purple-toned LED lighting system to develop a logo concept and visual identity that captures the essence of HRVST while standing out in an ever-expanding vertical farming landscape. The result is an attention-grabbing logo that fuses technology and nature while evoking forward momentum.
Camden also developed the new HRVST website and marketing collateral, including business cards and corporate stationery.
“Camden’s brand strategists were extremely methodical,” said François Tremblay, CTO at HRVST, “which meant the creative team could hit the ground running, producing everything we needed right when we needed it. It was a complex project, but Camden was right there with us every step of the way.”
Camden and HRVST will continue their partnership as they prepare to further develop and deploy the brand across its channels, including a second phase website for 2020.
HRVST Limited is a joint venture between Inventive Laboratory Inc. and Florentaise, providing the world's most advanced collection of technology and software for maximizing crop yields in a hyper-controlled environment, whatever the geographic location, all supported by real-time data. HRVST is disrupting the agricultural world of today for a better tomorrow.
Client : François Tremblay, Marion Meyer
Creative direction: John Dutton
Client services: Gabrielle Lusignan
Art direction: Fred Roy
Copywriting: Susannah Rubin
Digital services: Naïma Benbrik
Programming: André Proulx
Integration: Jessie Gladu