Camden Bolsters its Leadership Team

Seven New Partners Across Its Offices in Canada, France, and Asia

Montreal, February 6, 2024 – Camden has grown remarkably since its inception in 2015, quadrupling its office count and experiencing significant staff and performance growth. Despite a challenging market environment, Camden has continued to thrive, gaining new clients and establishing itself as a strong alternative to major networks, thanks to its diverse and solid leadership in Canada, France, and Asia.

From left to right : Mitch Cayouette, Josée Bourque, Mathieu Bédard, Thibaut Laporte,
Marie-Michèle Jacques, Fanny Landrieu and Félix Major.

Five New Partners in the Montreal Office
Five new partners join Camden's Montreal office, enriching our team alongside Marie-Michèle Jacques and Mathieu Bédard. Camden is proud of this great news for our Montreal office.

Fanny Landrieu (formerly of Fred & Farid, Artefact Shanghai), who joined Camden in 2021 during the pandemic as VP of Client Services, is now a partner in Montreal. Her crucial role in client retention and the organic growth of the agency is confirmed after more than two successful years leading the Montreal office’s client services team. Her collaboration with other agency offices in Europe and Asia, as well as her valuable experience, will continue to be invested in the organization.

Félix Major (formerly of Monolith, C2 Montréal), appointed VP of Business Intelligence in late 2019, also becomes a partner in Montreal. He has brilliantly led business development in Quebec since joining the agency. An outstanding ambassador of the culture and strategic vision of the organization, Félix has utilized his deep knowledge of the agency ecosystem and the market, along with his creativity. His forward-looking stance and ability to understand client needs have made a real difference.

Josée Bourque, CPA and consultant, officially joins Camden after over ten years of close collaboration with the organization. Appointed VP of Finance for Canada, with significant involvement in the Montreal and Toronto offices, Josée also becomes a partner in Montreal. With over 20 years of experience with a variety of companies, she will now focus her advisory and management optimization role with Camden, closely working with Marie-Michèle Jacques, Chief Financial Officer for the entire organization. Her presence will strengthen the executive team while facilitating the upcoming opening of new Camden offices in Canada and abroad.

Mitch Cayouette (formerly of Sid Lee, BBR, GTB), VP of Creation at Camden Montreal for over two years, is also promoted to partner. He will continue to invest his experience in the creative team and clients, brilliantly conveying Camden’s values of boldness, friendliness, and expertise. He has significantly contributed to several agency wins over the past year, including Via Capitale and One Drop Foundation. Mitch has also fostered improvements in the quality of Camden’s creative product for its long-standing clients. This appointment signifies a desire to grow the creative service at Camden Montreal by developing internal talent roles and recruiting top creatives.

Rounding off the Montreal office appointments, Thibaut Laporte, VP of Strategy (and previously a senior consultant to numerous agencies and advertisers in Canada and France), also becomes a partner. Thibaut has not only structured and amplified the role of strategy in the agency’s value creation model but has also played a key role in Camden’s development for over two years, bringing depth to understanding issues and providing insightful analyses. His mentorship of several team members has also been significant. His role as VP and partner confirms the organization’s commitment to investing in the strategy sector on a sustainable basis, in line with Camden’s applied philosophy of Pivotal Thinking, which defines the agency’s promise.

Julie Labrecque-Pagé Named Partner in Hong Kong
General Manager of Camden’s Asian office, Julie Labrecque-Pagé becomes a partner in this growing office. Previously involved in promotion and prospecting at the Consulate General of Canada in Hong Kong and Macao, Julie has significantly contributed to the agency’s establishment in Asia, working on both the notoriety and commercial gains fronts. She has concluded agreements with multiple new clients (Astrakhan, Bridor, Maison Routin 1883, etc.) and various partners. Her human qualities, combined with her expertise and understanding of industry and client challenges, enable her to make a daily difference and develop this branch of Camden while maximizing collaboration with the agency’s other offices.

Rodolphe Chambon Appointed Partner in France
Rodolphe Chambon, previously an 8-year collaborator in luxury and lifestyle agencies (Mazarine, Casanova, Les Gens Paris, DDB Nouveau Monde, Brainstorming), has been VP of Creation at Camden since 2019 and was recently appointed partner. Rodolphe joins Fanny Mounier, Lionel Farget, Marie-Michèle Jacques, and Mathieu Bédard at the helm of the agency in France. Not only has Rodolphe structured the creative service of the agency in France and contributed to Camden’s brand identity, but he has also been directly involved in the creative output by applying his talent to a variety of competitions and mandates. His vision for new generations, his ability to bring relevant creative boldness, and his constant involvement have been significant factors in Camden’s progress in France and beyond. His expertise and experiences in the luxury (Moët & Chandon, Hennessy, Bulgari, Focal, etc.) and sports sectors (Look Cycles, Babolat, FC Barcelona, Olympique Lyonnais, etc.) will continue to be leveraged in the coming years, aligning with Camden’s ambitions to upscale in France, which was recently named Regional Communications Agency of the Year.

An Exciting Vision for an Ambitious Path Forward
Camden’s ambitions are bold, and sustainability is achieved through the daily excellence of well-supported teams as well as dynamic, diverse, and inspiring leadership. The opening of new offices will therefore be in concert with significant investments in Camden’s existing offices in Toronto, Montreal, Lyon, and Hong Kong, ensuring that the grand international creative agency project continues to materialize on solid foundations.

"These various appointments reflect the agency’s groundwork over several years. Quality individuals have joined Camden, stayed, and evolved by investing what they are and what they uniquely offer. It is these different profiles, this stability, and this excellence that are our strength," concludes Mathieu Bédard, CEO of Camden.