March 2024
Are we really getting smarter?
We get exposed to so many tools that are meant to hack and improve our lives in a snap or a click (literally). But do we really put this “extra set of hands” to good use? For branding crafters like us, where do we draw the line on what should be delegated to this new “right arm”? Do we now have more time to focus on what our mind does best? What can be automated? And what shouldn’t?
In other (aka The Tools) words: We’re introduced to numerous tools designed to streamline and enhance our lives instantly. However, do we truly utilize these "additional helpers" to their fullest potential? Should we, as creators, entrust routine tasks to these newfound "assistants" and concentrate on what only the human mind excels at? What tasks are suitable for automation, and which are better left manual?
MUST-READS
Who developed the best flavour?
A maître palate or the new kid on the block?
We’re all about automating mundane tasks and using tools to streamline the creative process. This is next-level innovation when culinary R&D is fuelled by a data-driven process. Will we discover new tastes and textures that, up until now, humans could only have ever imagined?
Hearing voices
Synthetic voice became a thing a few years back (remember when we all panicked when Anthony Bourdain’s synthetic voice narrated the Roadrunner documentary?). Well, it has broadly spread since, and in fact, our client loves it for video voiceover in multiple languages, podcasts, etc.
While we’re talking about bringing new options to life, Will.i.am recently launched a podcast with AI co-host, qd.pi (cutie pie) to discuss all things music and pop culture.
Transforming community-based conversations into global movements
We’ve transitioned from a time when news spread by word-of-mouth in niche communities to an era defined by the emergence of super apps like Xiaohongshu (think Instagram on steroids), which has evolved into a primary source of information that influences purchasing decisions or actions. The continuous development of apps creates accessibility for anyone to be a creator, empowering small communities to thrive and elevate what was once merely word-of-mouth news into globally recognized phenomena.
SNAPSHOT
The humans behind a shoot
Feeling a bit punk behind the scenes, showcasing drink designer’s recipes.
BY THE NUMBERS
10 Million
ChatGPT receives more than 10 million queries a day. The platform has roughly 100 million “active” users; quite an imbalance that leaves tremendous room for growth if users start using the platform daily.
EARWORTHY
Do our social values need to be reflected in our tools?
There has been a lot of thinking about DE&I and technology. But how can we find a balance between our social values and the tools we have at our disposal?
