With an impressive background at DDB Paris, McCann Paris, and later TBWA Paris, where he spent several years as Global Brand Leader and Deputy Managing Director, Jean-François has played key roles with international advertisers such as Air France, Michelin, and Apple, to name but a few.

This appointment comes as Camden accelerates its development in Europe, Asia, and South America.

Jean-François’s primary mission will be to leverage his experience, leadership, and expertise in strategic vision co-creation as well as omnichannel advertising campaign development. He will also contribute daily to accelerating the agency's growth in France and internationally.

Jean-François Reiser: "First and foremost, it’s a meeting of minds: between an international boutique agency and a key account executive with nearly 30 years of experience within the Omnicom group. What could be better than an agency connected to the present, to the street, and to real life? And certainly not one observed through dashboards or from an ivory tower.

I am thrilled to join Mathieu, Marie-Michèle, Fanny, and their teams to refine our methods, structure our tools, guide our artificial intelligence technology strategy, and develop our local and international client portfolio around key competitive advantages. I am convinced that Camden's value proposition currently addresses a clear need among marketing and communications departments: less volume and more storytelling; communications that ring true, locally and culturally, and generate a better return on investment."

"We live in a complex, volatile, and uncertain world. What better argument for a marketing director than to speak to audiences at eye level, fitting into current times and understanding emerging trends ahead of others? The future of agencies will be boutique, transcultural, and resonant."

Mathieu Bédard, CEO of Camden: "Camden is currently experiencing a tipping point in its development. After a decade dedicated to defining and building the agency model of the future, we are now ready to scale it up and deploy it globally. The arrival of Jean-François represents a true alignment of the stars for us, in terms of values, vision, and how his profile complements our group.

We believe there is a credible alternative to the large networks and international holding companies: an independent agency with a global reach, capable of combining cultural proximity, creative excellence, and delivering better results. Jean-François's arrival confirms this ambition.

We are proud to welcome a man of heart and conviction, who is both pragmatic and inspiring. It is hard not to be enthusiastic about what we will be able to accomplish together."