With the aim of clarifying the understanding of the mission of Entente Education Canada, raising its profile, and expanding its membership base, Camden initially developed two advertising films, one of fifteen seconds focused on a major strength of the organization, namely the offering of a health insurance program for its members, and another lasting thirty seconds that showcases the benefits of this large national network through its overall mission. Different variations in fixed formats have also been produced.

The campaign, developed in both languages, particularly promotes the understanding of the word "Agreement" while communicating kindness, a value at the heart of the organization. The media strategy and deployment are mainly planned in digital mode, whether on social networks, programmatic, or connected TV. 

This project is both part of Camden's ability to meet the communication needs of national organizations that must negotiate with the various cultural specificities of Canada, as well as its  cutting-edge expertise in the education sector, with the agency counting about ten clients in this sector across three continents.