Voisin wanted to evolve its creative platform and show how it truly helps in real everyday situations: a failed lunch, a heatwave, or a sudden sugar craving.
We created three short TV spots, each following the same structure: problem–solution–brand attribution through the signature line “Merci Voisin!” The flagship products become the perfect answers to life’s small everyday hiccups.
Résultats :
A fun, engaging, and accessible campaign that roots Voisin even more deeply in the lives of Quebecers, while paving the way for increased store traffic and sales.
