Camden supported NEOMA Business School in creating its new brand territory by laying the foundations for a distinctive, clear, and confident identity. The agency developed a complete brand platform built around an evolving creative concept, designed to be deployed across both print and digital channels, and adaptable to all of the school’s programs. This territory is defined by a bold tone, a modular graphic system, vibrant colors, and student portraits that reflect NEOMA’s diversity and openness. This work led to the rollout of a first national, multi-channel advertising campaign, activated across all of the school’s communication touchpoints: brochures, website, social media, videos, email campaigns, as well as press, outdoor, and digital media. Result: A clear and distinctive brand territory, strong visibility across all touchpoints, and growing brand awareness.