Natixis looks beyond trends and stands as a true pioneer in ESG. To strengthen the brand’s credibility as an industry leader and highlight this undeniable competitive advantage, Camden conducted an in-depth competitive analysis and developed a LinkedIn deployment strategy focused entirely on leadership and expertise. We then created original, relevant, concise brand content. Each LinkedIn post featured the brand’s signature purple brushstroke and a tailor-made mantra crafted by Camden. In 2022, financial markets became volatile and unpredictable. Natixis once again mandated Camden to produce a video explaining how its approach could make a real difference. The result was an interview with Fabrice Chemouny, Head of Asia-Pacific, enriched with motion-design animations to help clarify complex content. Results : A first six-week campaign featuring twenty messages in multiple formats. A steadily rising engagement rate. A satisfied client. Content that resonates.