Ville Marie
Changing Habits, Creating Collective Pride
Client:
Ville Marie
Type:
SECTOR:
Public
When a Local Campaign Becomes a Citizen Reflex
The borough of Ville-Marie, in the heart of Montréal, needed to shift public perceptions around waste collection schedules. The challenge: turn a civic constraint into a shared sense of pride rooted in cleanliness and respect for community rules.
Results
137M
Impressions (2 months)
+ 75 000
Social media engagements
