Villa Maria
Strengthening the Relevance of a Historic Institution
Client:
Collège Villa Maria
Type:
SECTOR:
Éducation
Building the Future of a Brand on 170 Years of History
In 2024, Villa Maria needed to bring its audiences together around a shared vision and reinforce trust in the long-term stability of the institution it represents. Not through grand speeches, but by demonstrating its relevance and resonance—showing that a century-old school can still be a first choice for facing the challenges of the future. While history reassures, tomorrow is even more inspiring. We couldn’t rely solely on the prestige of heritage; we had to imagine a school that is alive, inventive, and open.
Results
3 252
Qualified visitors
11.7M
Total impressions
An omnichannel campaign anchored by a flagship video where each door symbolizes an opening. Deployed across digital platforms, outdoor advertising, and social media, it reignited community pride and reaffirmed Villa Maria as a leading educational pillar in Montréal. Results: Open House attendance exceeded expectations, social media engagement surged, and admission results increased—despite an unfavourable context.
