Regina
Giving Meaning to 70 Years of History
Client:
Collège Regina Assumpta
Type:
SECTOR:
Éducation
A Repositioning Worthy of Its Reputation
With Collège Regina Assumpta, we didn’t just want to modernize a logo. We wanted to challenge the very notion of success and help the institution refresh its positioning in a world undergoing profound change. The challenge: preserve the soul of the institution while projecting it forward toward the educational issues of the coming decades.
We immersed ourselves in Regina’s culture, alongside the people who bring it to life: research, workshops, brand repositioning and strategic planning, followed by the development of a new visual identity, an expression platform, and an omnichannel campaign for the open house. One shared conviction emerged: what truly matters in academic success is finding meaning — a meaning that is unique to each student. Results: A rebranding that will resonate for years, widely acclaimed across its ecosystem. An open house with remarkable turnout and admissions exceeding expectations, despite a difficult economic context and a significant demographic decline.
