PALLADIUM Stranger Things
When a collaboration becomes an experience
Client:
Palladium
Type:
SECTOR:
Retail
Immersing audiences in a cult universe while staying true to the brand’s DNA
To mark the launch of the Palladium × Stranger Things collection, the brand partnered with Netflix to bring to life a collaboration with strong cultural resonance. A meeting of two iconic worlds, sharing a common appetite for adventure, exploration, and unconventional storytelling. The challenge was to create a campaign capable of capturing the show’s singular atmosphere, while remaining faithful to Palladium’s irreverent and exploratory identity.
Camden supported Palladium in the conception and production of an immersive campaign, designed as a visual and narrative extension of the Stranger Things universe. From the first storyboard drafts to post-production, the agency deployed its creative energy to build a system that immediately draws the audience into a mysterious, dark, and magnetic atmosphere. The campaign revolves around advertising films, key visuals, and short-form content, deployed across digital and social media platforms. The graphic universe draws on the iconic symbols of Stranger Things, light tensions, references to the Upside Down, and strong contrasts, while subtly integrating the products into the narrative. Result: A high-impact campaign and a visible, engaging, and memorable collaboration, positioning Palladium as a brand capable of embracing powerful cultural territories without ever losing its identity.
