Camden supported Palladium in the conception and production of a global campaign built around the concept “Dare to Discover”, a true invitation to explore, claim the city, and carve out one’s own path. The teams imagined and produced a hero film adapted into multiple formats, supported by a series of visual assets and short-form content designed specifically for social media usage. The narrative follows an eclectic girls gang throughout a day of urban exploration, from the streets to nighttime hangouts, embodying a spontaneous and unapologetic freedom of movement. To extend the campaign universe across digital formats, Camden also recreated the Revolt Sandal in 3D, allowing the product to evolve within immersive visual environments tailored to social platforms and mobile-first consumption habits. The full campaign was rolled out internationally across retail, digital, outdoor, and print channels, ensuring strong consistency between brand image, product storytelling, and performance. Result: A successful launch: a standout campaign, a distinctive visual universe, and the strong affirmation of the Dare to Discover signature across all international touchpoints.