PALLADIUM

Reconnecting a Fashion Icon with Its Time

Client:

Palladium

Type:

Campaign, Media

SECTOR:

Retail

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Turning Heritage into Cultural Momentum

Palladium wanted to reclaim its place in global culture, not by relying on brand heritage, but by speaking the language of a generation that chooses attitude over logos.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

With the Dare to Explore campaign, we reinterpreted Palladium’s bold spirit through Gen Z codes: raw energy, freedom, authenticity. Shot in Vietnam, the campaign features a new generation of creators and entrepreneurs who embody a way of expressing themselves and exploring the world without asking for permission. Results : A real tone, moving imagery, and a brand once again in step with its time.

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