For this mandate, Camden drew on its full integrated offering — strategy, creative, production, and media planning. Anchored in the timeless Michel Louvain classic “Un certain sourire”, the flagship commercial presents a vibrant one-take sequence that captures the tender complicity expressed through genuine smiles. A delicious blend of emotion, nostalgia, and strategy for our client. Results : A post-campaign survey showed increased ODQ awareness, excellent message comprehension, clear attribution, and an appreciation level that stood out from communications by other professional orders.