Nudestix
Cosmetics in Analytical Mode
Client:
Nudestix
Type:
Media, Campaign
SECTOR:
Retail
Optimizing the Conversion Funnel
The mandate was clear from the start: optimize the conversion funnel of a growing brand whose e-commerce media performance wasn’t reaching its full potential. In a sector where social media influence is crucial, and where platforms evolve constantly, we needed to find a fresh approach.
Results
+36%
lick-through rate
+ 50%
Online sales
From awareness to consideration and finally conversion, we segmented campaigns into three categories. Static formats were used for simple yet impactful promotional messages, while video was prioritized for UGC-style and influencer content. The best of both worlds, tailored to each stage of the funnel to generate optimal results!
