Distech controls
Connected Buildings, a Brand to Structure
Client:
Distech controls
Type:
SECTOR:
Industrie
A Cutting-Edge Repositioning for the Global Stage
Distech Controls, a Canadian leader in connected building technologies, set out to shift its offering from hardware toward the Internet of Things (IoT). The challenge: clarify and structure the brand architecture and its various segments, organize the offer, and build recognizable brand equity in a market dominated by major global competitors.
From diagnosis to a renewed ecosystem: Camden conducted a full audit, defined the strategy, and created the brand architecture, then redesigned the visual environment and iconography for the company’s different sectors. Results : A platform that positions Distech Controls around the user experience, with products and solutions that now serve as drivers of brand awareness—supporting the company’s international growth and ensuring consistent brand recognition across all touchpoints.
