Alliance française
An Identity Between Two Horizons
Client:
Alliance Française
Type:
SECTOR:
Éducation
Celebrating 70 Years of Cultural Heritage
Since 1953, the Alliance Française of Hong Kong has kept French language and culture alive in the region. For its 70th anniversary, the institution needed to modernize its image without losing what makes it unique: openness and an ongoing dialogue with local communities, rooted in a cultural identity that is both distinctly French and deeply local.
Camden refocused the brand around a simple idea: two cultures, one color. Red unites France and Hong Kong — from the logo to the icons, from physical materials to digital platforms. An identity that breathes both heritage and modernity under a single banner. Results: An identity that honors 70 years of cultural influence and reinforces the Alliance Française’s role as a bridge between two worlds. Increased membership. Strengthened brand awareness.
