Normandin
A Well-Known Brand with an Offer Worth Discovering
Client:
Normandin
Type:
Campaign
SECTOR:
Alimentation
Ready for Anything. Ready to Go.
Normandin restaurants are well-known and deeply rooted in Québec culture. Their pizzas, lasagnas, spaghetti sauces, and meat pies are beloved classics. The brand asked Camden to launch its new ready-to-go product line. The main challenge: very few consumers knew that Normandin products were now available to take home. The second: the range is highly diverse, requiring a creative platform that is flexible and easily adaptable.
To meet these challenges, Camden designed a concept that is simple, flexible, and memorable — an idea you can literally use “in every sauce,” and that fits all facets of daily life. The campaign was deployed across digital media and outdoor advertising. Results: Increased awareness for the “ready-to-go” line. A resonant campaign that will continue expanding over the next several years.
