Not for kids
Seeing with Boldness
Client:
Groupe Opal
Type:
SECTOR:
Retail
More than Glasses, an Attitude
The Opal Group wanted to create a new brand capable of reinventing the eyewear market for young people. Camden brought Not For Kids to life, a brand that speaks to a free, curious, and creative generation without reducing them to a simple “kids” label.
From name and identity to visual universe and advertising campaign, Camden built everything around the idea of seeing differently. The concept came to life through a campaign integrating AI and blending realism with boundless imagination. Not For Kids doesn’t sell glasses. It’s an attitude, a new way of seeing the world, of existing, of standing out, of asserting oneself. Results : A launch that exceeded expectations, and a brand breaking into the market in real time.
