Nespresso Life

Beyond the Capsule

Client:

Nespresso

Type:

SECTOR:

Alimentation

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Infusing Boutiques with Sustainable Storytelling

Knowing that recycling isn’t an instinctive habit for many consumers, Nespresso wanted to prove that its capsule is not waste, but a resource. The challenge: bring its commitments to life in-store and transform the effort of recycling into a tangible, positive experience.

Results

100k

Connected farms

+70%

Positive feedback

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Camden designed an in-store concept blending physical and digital: Recycling Corner, real-time AAA Dashboard, and a VR immersion at the heart of the harvests. Result : 70% of visitors changed their perception*, and the experience travelled from Paris to New York, Rio, Seoul, Athens, and Rome.

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