MINT

Simplifying energy

Client:

Mint

Type:

SECTOR:

Industrie

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

The Green Transition: easy and accessible

After three years without advertising, Mint needed to reassert its place in a saturated market dominated by energy giants. We achieved this by proving that being “green” no longer means extra effort: it’s as simple as snapping your fingers.

Results

1.6M

Unique visitors

x 1.4

Prospect visit volume

With “Simple comme Mint,” we translated the brand’s DNA into a single gesture, showing that switching to green energy can be simple, fast, and cost-effective. Results : A campaign that revitalized Mint and repositioned the brand as the obvious choice for greener, simpler, and more human energy.