Camden completely redesigned the program to create “Lion’s Den Inside,” a loyalty platform built on intimacy, acceptance, and exploration. The visual universe draws inspiration from the shapes, colors, and textures of the products—a sensual, inclusive language that celebrates the diversity of bodies and desires. Results: A renewed, confident, and human brand. A sexual wellness community where loyalty is measured by the quality of the relationship, not the number of points. A significant increase in program membership. And customers whose lifetime value will be meaningfully elevated.