Lansinoh
Bringing an essential reality into the spotlight
Client:
Lansinoh
Type:
SECTOR:
Retail
A committed voice on an issue that remains underrepresented
The postpartum period remains a key moment in the motherhood journey, yet it is still insufficiently addressed in the public space. For Lansinoh, a brand historically committed to supporting new mothers, the challenge was to strengthen its legitimacy in this territory by asserting a voice that is useful, responsible, and aligned with the real needs of women after childbirth.
Camden supported Lansinoh in the conception and rollout of its 2025 awareness campaign by structuring a clear and engaged narrative around postpartum. The agency’s involvement covered the entire initiative, from defining the creative concept to producing the content, and through to the rollout plan integrating digital activations and touchpoints. The campaign positioned Lansinoh as a reference player in the postpartum space by highlighting a product range specifically designed to support new mothers during this pivotal period. Through accessible messaging and a cohesive visual expression, the brand strengthened its role as a source of support while contributing to greater awareness of the physical and emotional realities of postpartum. Result: Increased brand awareness and a strengthened positioning within the postpartum territory.
