Kenzo

A Design as Fresh as Nature

Client:

Kenzo Parfums

Type:

SECTOR:

Retail

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Reconnecting the Brand with Its Time

Kenzo Parfums needed to rejuvenate its website. The challenge: move away from an outdated e-commerce platform and embrace a mobile-first culture without losing the brand’s free-spirited, poetic, and unconventional identity.

Results

14

Markets covered

+35%

Increase in visitors

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Camden reimagined the entire experience: a modular and fluid architecture, responsive animations, an interconnected product catalog, and a store locator tailored to each market. Result: A website that breathes like a garden, faithful to Kenzo’s singular aura, yet ready for the future of luxury commerce.