Alongside Eventeam and Keneo, Camden imagined and delivered a large-scale campaign built around a manifesto film and a day of collective mobilization. Carried by the iconic voice of JoeyStarr, a native of the territory, the film unfolds a rhythmic and committed text embodying the pride, energy, and ambition of Seine-Saint-Denis. From the heights of the Basilica to the Stade de France, the narrative highlights the faces, gestures, and hospitality of a territory in motion. The highlight took place on April 24, 2024, on the lock footbridge, where 1,500 residents, joined by a troupe of dancers, gathered to form a monumental human “J-93”. Captured through precise drone shots, this collective choreography embodied unity, passion, and the pride of a territory ready to welcome the world. In parallel, Camden supported Plaine Commune in creating content and activations designed to keep the Olympic spirit alive across the territory: celebration films, motion design, digital assets, and editorial formats created to inform, unite, and transmit. Result: A powerful and memorable statement, massive community mobilization, and strengthened visibility for Seine-Saint-Denis.