Étudier dans l’Est-du-Québec

The Great Seduction

Client:

Étudier dans l’est du quebec

Type:

SECTOR:

Éducation

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Studying in Eastern Québec: Authenticity That Wins Hearts

Eastern Québec offers an unparalleled quality of life and real opportunities. It’s a well-kept secret that the region’s nine higher-education institutions wanted to reveal, in order to attract and recruit more students from France as well as from the rest of Québec.

Results

+426%

Information requests

+3200 %

Traffic

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

First, we created the evocative and unifying visual identity “Étudier dans l’Est-du-Québec” to connect all upcoming initiatives. Then, built around the theme “Explore. Learn. Become.”, three advertising films, in 15, 60, and 90-second formats, showcased the real journeys of students with strong ambitions and unique stories. A content strategy across Instagram, Facebook, and a partnership with BRUT—the French digital media platform popular with millennials—helped spark conversation with the target audience. All efforts converged toward an intuitive and useful digital platform.