Dépendances Montréal

When Dependence Silences Voices

Client:

Dépendances Montréal

Type:

SECTOR:

OBNL

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Fondation Dépendances Montréal: Raising Awareness Beyond Stereotypes

We all know how destructive dependence can be. The challenge: create a campaign that approached the topic from a new angle for a foundation seeking renewed momentum because the reality goes far beyond clichés. The insight: under the grip of dependence, we lose control of our lives to the point of blocking out the people we love.

A 30-second TV spot depicts a raw domestic scene where the inner voice of an alcoholic mother suffocates the dialogue with her young daughter and partner. The message: “The voice of dependence silences the voices of others.” The concept was also adapted into a series of ads for online platforms, print media, and outdoor placements. Results: Increased donations. Deeper public understanding. Greater visibility for the foundation.

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