Décathlon
Talent Beyond Sport
Client:
Décathlon
Type:
Campaign
Content
SECTOR:
Retail
Turning Recruitment into a Brand Experience
As Décathlon continued to expand across Canada, the company needed to recruit at scale in a saturated, post-pandemic job market facing a major labour shortage. The challenge: attract and retain the right talent while building an authentic, human, and locally resonant employer brand aligned with the organization’s values. The idea was simple: Décathlon isn’t looking for résumés — it’s looking for unique talents waiting to be revealed.
Results
+2M
Impressions
+22K
Clicks
