Camden supported the CPSF in the design and rollout of a national campaign aimed at denouncing this inequality of access while offering concrete solutions to on-the-ground stakeholders. The creative concept was built around a simple yet powerful idea: highlighting the “luck” some para-athletes have in accessing an inclusive club, in order to reveal, by contrast, the lack of accessible structures. A direct approach, embodied by real para-athletes chosen for their authenticity and the diversity of their journeys. The campaign relied on a 360° activation, combining advertising films, key visuals, short-form content, and activations across television, press, radio, digital platforms, and social media. Each message aimed to raise public awareness while directly addressing sports clubs and local authorities about their essential role in inclusion through sport. In addition, Camden enriched the campaign with educational content, giving a voice to CPSF ambassadors to deepen understanding of the issues, challenge preconceived ideas, and support sports organizations in building their capabilities. Result: A high-impact campaign, a concrete strengthening of sports accessibility, and a clear positioning of the Club Inclusif program.