Clarins
Making a Beauty Icon Shine in a Saturated Market
Client:
Clarins
Type:
Campaign
Content
SECTOR:
Retail
Relaunching Double Serum with a Data-Driven Strategy
Clarins Canada wanted to reinforce its position as an anti-aging leader and relaunch Double Serum among women 35+. The challenge: maximize every media dollar in a market where iconic status alone is no longer enough, the product must occupy cultural space.
Results
+385%
ROAS (one of the best ever achieved for the advertiser)
+6M
Global impressions
Camden developed a hyper-segmented strategy powered by GWI data and amplified through a tailored creative mix: short-form videos, interactive rich media, sponsored content, and premium partnerships (Fashion Magazine, an interview with Marie-Hélène Lair, immersive activations). All anchored by a dynamic outdoor domination at Toronto’s Yonge-Dundas Square. RESULTS: A 360° orchestration that proves performance and aspiration can coexist.
