Introducing La Chouffe to the French advertising scene
In 2020, Chouffe launched its first campaign in France. The challenge: appeal to a young, urban audience without losing loyal fans, while complying with strict alcohol regulations.
Camden created a design that captures the brand’s original and friendly spirit, topped off with the famous slogan “Chouffement Blonde.”
Result: A modernized brand image in France and strengthened brand awareness among a new generation of consumers.
