AEON

A brand born from the Alps

Client:

Aeon

Type:

Branding, Campaign, Media

SECTOR:

Voyage

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Uniting three Resorts under a single Banner

After redesigning the identity of SATA Group, we continued the collaboration with the creation of a new brand. Three resorts, one shared energy: AEON, the brand that makes the Alps shine in every season. A label-brand designed to unite Alpe d’Huez, Les 2 Alpes, and La Grave around a single vision: bringing the mountains to life all year round.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

The name AEON, which means “for eternity,” connects the timeless strength of the Alps with a sustainable four-season tourism vision. It pays tribute to yesterday’s pioneers and to those driving the mountains forward today. The visual identity draws on the graphic coherence of SATA Group while asserting a distinctive, elegant personality inspired by the verticality and strength of the massif. Results: A unified destination, a brand both local and universal, a successful launch, and full stakeholder engagement.

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