The name AEON, which means “for eternity,” connects the timeless strength of the Alps with a sustainable four-season tourism vision. It pays tribute to yesterday’s pioneers and to those driving the mountains forward today. The visual identity draws on the graphic coherence of SATA Group while asserting a distinctive, elegant personality inspired by the verticality and strength of the massif. Results: A unified destination, a brand both local and universal, a successful launch, and full stakeholder engagement.