The starting point: brands have never spoken more, or been heard less. Camden believes the truths that bring brands closer to their audiences are found on the ground, never in a meeting room.

Come Closer: a promise and a method

Come Closer commits the agency to an outcome rather than a deliverable. A mission doesn't succeed when the project is finished. It succeeds when the distance has shifted. The positioning rests on three core commitments.

Closer to your audience. Closing the distance with people, where they are and in their own language. Before any idea takes shape, teams go into the field: community immersion, interviews, social listening. Truths emerge and ideas come to life up close to audiences' reality.

Closer to you. Working as close as possible to the client, on their premises and within their constraints. The brief is rebuilt together, starting from the actual distance. The creative work is done with clients and their audiences rather than for them: more prototyping, fewer layers of management.

Closer to your ambition. Keeping the brand on course over time, launch after launch. Camden stays on after go-live to measure, adjust and relaunch, because closeness is slow to build and can be lost in a single announcement.

Six cities, four continents, one agency. As the market consolidates around large networks, Camden champions the advantages of a local boutique agency operating on an international scale: genuine proximity to every market, without multiplying partners.

“Over the past few years, we have made decisions that were sometimes difficult, sometimes counterintuitive, to make Camden more effective, more creative and more strategic. Come Closer is about closing the distance between leadership, clients and teams, and truly operating as one entity. Brands will increasingly need real partners who can combine creativity, technology, proximity and an in-depth understanding of markets. We will be there.” Mathieu Bédard, CEO and Co-founder, Camden

“Brands don't have a message problem; they have a distance problem. We have chosen a single objective: to close it. Our creativity is born of proximity. In Lyon and Paris alike, that is what we offer French brands: the strength of an international network, the ear of a neighbourhood agency.” Fanny Mounier, Managing Director, Camden France

About Camden

Founded in 2015 and inspired by London's Camden Town, Camden is an independent global creative agency that puts brands back in step with the times. It is a network of boutique agencies based in Lyon, Paris, Montréal, Toronto, São Paulo and Hong Kong, driven by one conviction: its creativity is born of proximity. In France, Camden supports clients on branding, advertising and social media. Led by Fanny Mounier, Camden France has a team of 30 in Lyon and Paris.

Media contact France: Fanny Mounier, +33 6 46 16 32 96
Media contact Canada: Thomas Magny, +1 (647) 468-8448